Sam Eustice

Sam Eustice is Chief Commercial Officer where he leads Melbourne Park’s commercial strategy, driving revenue growth and strategic partnerships across one of Australia’s premier sports and entertainment precincts.

He oversees commercial operations spanning sponsorship, partnerships, premium experiences, ticketing and business development, supporting the delivery of world-class sporting, entertainment and cultural events. 

With more than 25 years’ experience in commercial leadership, Sam has held senior roles across the sport, entertainment and major events sectors. Since joining Melbourne Park in 2022, he has played a key role in strengthening the precinct’s commercial performance, developing strategic partnerships and driving commercial growth in a complex, high-profile environment.  

He holds qualifications in Business Administration and Commerce and is committed to building enduring commercial partnerships that deliver long-term value for Melbourne Park, its partners and the broader Victorian community.

Headshot of Sam Eustice.

Acknowledgement of Country

Melbourne Park acknowledges the Wurundjeri Woi-wurrung of the East Kulin Nation as Traditional Owners of the land on which it operates, and pays respects to Elders past and present.

Acknowledgements

We welcome all cultures, all religions, all colours, all beliefs, all ages, all sizes, all types, all people.

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