Crafting the Unforgettable
Five trends shaping the future of corporate events.
Smaller scale. Bigger impact. Deeper connection.
Premium events are evolving. In 2025, organisations are rethinking how and why they host. From curated experiences to a rising demand for exclusivity, premium events are entering a new era.
In this report, you’ll find five key trends shaping the future of corporate events, and how to use live experiences to build deeper relationships with your clients, prospects and teams.
Based on firsthand insights at Australia’s premier live events destination, this is your guide to hosting with purpose.

Host your moment at
Melbourne Park
We don’t just present events – we craft moments.
Our suites, lounges and other bespoke premium experiences offer the ideal setting to impress clients, reward teams, and build brand impact.
Rod Laver Arena
- 12 to 18 guests
- Intimate enough for big conversations, elevated for an unforgettable night. Host at international music acts, major sporting events, perfect for curated brand hosting.
John Cain Arena
- 12 to 48 guests
- From buzzer beaters to headline gigs, John Cain Arena adapts to your hosting style and guest list. National netball and basketball, concerts and comedy set the stage for large-scale hosting and networking, staff incentives.
AAMI Park
- Up to 18 guests
- Feel every tackle, try and cheer. AAMI Park puts you in the thick of the action, all from the comfort of your own private suite. Experience the thrill of rugby league, A-League football, blockbuster concerts and international sport while you bond with clients or celebrate your team.
Download Report
Request our report below for firsthand insights from Australia’s premier live events destination.
To enquire about hiring a suite for a casual or permanent lease, complete our enquiry form.